It was Heavenly

Dead Ideas Day 1

31 October 2025, Halloween
The Steps, 12 Bratya Miladinovi St., Sofia, Bulgaria
1:00-8:00 p.m.

Sold Out Event with Over 170 Visitors

5 lectures from leading advertisers from Bulgaria and Europe

30 resurrected ideas

Silent Killers? Not at all

Six representatives of some of the biggest advertisers in Bulgaria and Europe taught the audience how to sell them ideas

Kiril Filipov

Marketing Lead Europe, Rakuten Viber

Click here to watch the video

Todorina Rangelova

Brand Manager isleep, Matrax

Click here to watch the video

Ivelina Petkova

Marketing Director, SoftUni

Click here to watch the video

Alicia Lubenow

Marketing Lead Manager, Benefit Systems Bulgaria

Click here to watch the video

Kameliya Ilarionova

Head of Marketing Department, ProCredit Bank
Click here to watch the video

Petar Kesserdjiev

Business and Creative Lead, Saatchi & Saatchi, part of Publicis Groupe

Click here to watch the video

An Event that Was Full of Life

Our diverse on-site activities included a themed catering menu with koliva, a playlist of songs dedicated to life and death, PIXMIX BG's AI photo booth that transported guests to a ghostly world, a graveyard for ideas, our sponsor Surecheck's themed cocktail, and more

We Are Dying to See Your Dead Ideas

During the festival, we’ve resurrected a whole bunch of brilliant creative campaigns that clients, partners, or other factors had killed. 

Browse The Gallery

Afterlife...

…in the words of our guests

The event was great. Very enjoyable, different and useful.

I had a great time and learned a lot. I am looking forward to the next event.

Dead Ideas Day is something different, worth it.

Excellent coordination, great idea and execution!

If I hadn't come, I would have regretted it.

In a word: bravo to you! I am looking forward to the next event!

Creativity, taste and mood crafted down to the smallest detail. Dead Ideas Day was an inspiring and different experience

I can't wait to see what you’re going to do next and for next year’s edition

Something new and interesting.

Day of Dead Ideas is lit

Resurrection of work standards and not-dead current thinking.

Fun, good experience, there is obviously a need for such events.

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Your Ticket to Paradise

Want to experience all of this and more? Listen to the lectures, see the exhibition, and meet some helluva good industry experts? 

Тогава си вземи билет за второто издание на “Денят на мъртвите идеи”. През 2026 г. ще има по-богата галерия, повече посетители, с които да се запознаеш, нови лектори, още активности и дори парти. 

You don't need coins on your eyes, €16.66 (32.58 leva) will be enough to get one of our Early Phoenix tickets. After that the price increases to €36.66 (71.70 leva) 

Get a ticket