It is Going to Be Heavenly

Advertising festival for creative concepts that never became reality

Second edition:
31.10.2026, Halloween
1:00-8:00 p.m.
Sofia

Get a ticket

See an exhibition with dozens of creative ideas

Listen to lectures by leading advertisers from around the world

Find partners among 200+ advertising and marketing professionals

A Better Place

Dead Ideas Day is an unprecedented advertising event.

We’ve created it because a huge number of concepts in advertising and marketing never reach the target audience. They are killed by their authors, clients, lawyers, budget restrictions and many more.

Our mission is to reverse the negative rate of natural increase in the communications sector.

Therefore the festival features:

an exhibition with creative, but unrealized concepts. Through it, they will live a second life and their authors will find new partners with whom to turn them into reality;
lecturesby representatives of leading advertisers from around the world. They will explain to the marketing and advertising specialists in the audience how to present ideas in order for them to ‘survive’;
and for the grand finale, a networking party to facilitate connections between business representatives, agencies and freelancers. And we mean a real party, not a boring corporate reception.

There’s just one goal – to create a strong bond between advertisers and the creative sector, so that more original ideas can see the light of day and make their makers happy, rather than meet their maker.

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Silent Killers? Not at all

Representatives of some of the biggest advertisers in the world are going to teach you how to sell them your ideas

Desislava Marinova

Brand Manager “Burgasko”

Boris Hristov

Founder, 356labs; Present to Succeed Conference

We Are Dying to See Your Dead Ideas

You probably have a whole bunch of brilliant creative campaigns that clients, partners, or other factors have killed. Now is the time to bring them back to life.

Fill out the form to participate in Dead Ideas Day and get a spot in our exhibition. You will have the opportunity to present up to five projects you are proud of but have not been able to turn into reality.

This is a chance to demonstrate the power of your thinking, find like-minded people to implement your concepts, and offer your services to new businesses.

Resurrect Your Ideas

Your Ticket to Paradise

You work in marketing and advertising and want to attend the festival to hear the lectures, see the exhibition, and meet some helluva good industry professionals?

Great! We're waiting for you. You don't need coins on your eyes, €16.66 (32.58 leva) will be enough to get one of our Early Phoenix tickets. After that the price increases to €36.66 (71.70 leva)

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Program

Coming Soon

31 October 2025
Halloween

The Steps, 12 Bratya Miladinovi St., Sofia, Bulgaria

Dress Code (optional):
A Halloween Costume

1:00-2:00 p.m.

Registration

2:00-2:15 p.m.

Festival opening

Stylish Merch that Slays

Shop our merch – t-shirts, sweatshirts and eco-bags that will reveal your creative side. You can also get playing cards, stickers, a bookmark or a poster.

Shop Now

From the Cradle to the Grave ... or to Immortality

Our reality podcast Dead Talks lifts the curtain on the process of creating an idea: from brief to brainstorming to feedback. Real assignments from real advertisers. Anyone can participate. Or just listen. Coming soon