{"id":1368,"date":"2026-09-19T13:45:40","date_gmt":"2026-09-19T13:45:40","guid":{"rendered":"https:\/\/deadideasfest.com\/?p=1368"},"modified":"2026-09-19T13:45:49","modified_gmt":"2026-09-19T13:45:49","slug":"ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya","status":"publish","type":"post","link":"https:\/\/deadideasfest.com\/en\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/","title":{"rendered":"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0412\u0441\u0435\u043a\u0438 \u0432\u0438\u0436\u0434\u0430 \u0431\u043b\u044f\u0441\u043a\u0430\u0432\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043d\u0433 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u2014 30-\u0441\u0435\u043a\u0443\u043d\u0434\u043d\u0438\u044f \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u0435\u043d \u043a\u043b\u0438\u043f, \u0433\u0440\u0430\u0431\u0432\u0430\u0449\u0438\u044f \u0431\u0438\u043b\u0431\u043e\u0440\u0434 \u043d\u0430 \u043c\u0430\u0433\u0438\u0441\u0442\u0440\u0430\u043b\u0430\u0442\u0430 \u0438\u043b\u0438 \u0432\u0438\u0440\u0430\u043b\u043d\u043e\u0442\u043e \u0432\u0438\u0434\u0435\u043e \u0432 TikTok. \u0417\u0430\u0434 \u0442\u0435\u0437\u0438 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0441\u0435\u043a\u0443\u043d\u0434\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043e\u0431\u0430\u0447\u0435 \u0441\u0442\u043e\u044f\u0442 \u0441\u0442\u043e\u0442\u0438\u0446\u0438 \u0447\u0430\u0441\u043e\u0432\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435, \u0441\u043f\u043e\u0440\u043e\u0432\u0435 \u0432 \u0437\u0430\u0441\u0435\u0434\u0430\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0437\u0430\u043b\u0438, \u043f\u0440\u0435\u043d\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u043b\u0430\u043d\u0441\u0438\u0440\u0430\u0442\u0435 \u043d\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430 \u0438\u043b\u0438 \u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0449 \u0431\u0440\u0430\u043d\u0434, \u0437\u043d\u0430\u043d\u0438\u0435\u0442\u043e <strong>\u043a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f<\/strong> \u043f\u0440\u0430\u0432\u0438 \u0440\u0430\u0437\u043b\u0438\u043a\u0430\u0442\u0430 \u043c\u0435\u0436\u0434\u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f \u0441 \u0432\u0438\u0441\u043e\u043a ROI \u0438 \u0438\u0437\u0445\u0430\u0431\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0431\u044e\u0434\u0436\u0435\u0442. \u0412 \u0442\u0430\u0437\u0438 \u0441\u0442\u0430\u0442\u0438\u044f \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u0432\u0430\u043c\u0435 \u043f\u0440\u0435\u0437 \u0446\u0435\u043b\u0438\u044f \u043f\u044a\u0442 \u043d\u0430 \u0435\u0434\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u2014 \u043e\u0442 \u043f\u044a\u0440\u0432\u0438\u0447\u043d\u0430\u0442\u0430 \u0445\u0440\u0443\u043c\u043a\u0430 \u0434\u043e \u0444\u0438\u043d\u0430\u043b\u043d\u0438\u044f \u0435\u0444\u0438\u0440.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5-\u0442\u0435 \u0444\u0430\u0437\u0438 \u043f\u0440\u0438 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">+&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;+<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">| &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; \u0416\u0418\u0417\u041d\u0415\u041d \u0426\u0418\u041a\u042a\u041b \u041d\u0410 \u0420\u0415\u041a\u041b\u0410\u041c\u041d\u0410\u0422\u0410 \u041a\u0410\u041c\u041f\u0410\u041d\u0418\u042f &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;+<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">|&nbsp; \u0415\u0442\u0430\u043f 1: \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f &amp; \u0411\u0440\u0438\u0444 &nbsp; &#8211;&gt; (\u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435, \u0438\u043d\u0441\u0430\u0439\u0442\u0438, \u0431\u0438\u0437\u043d\u0435\u0441 \u0446\u0435\u043b) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">|&nbsp; \u0415\u0442\u0430\u043f 2: \u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f&#8211;&gt; (\u0411\u0440\u0435\u0439\u043d\u0441\u0442\u043e\u0440\u043c\u0438\u043d\u0433, Big Idea, \u0441\u0442\u043e\u0440\u0438\u0431\u043e\u0440\u0434) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">|&nbsp; \u0415\u0442\u0430\u043f 3: \u041f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &#8211;&gt; (\u0417\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u0435, \u0434\u0438\u0437\u0430\u0439\u043d, \u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433, \u043f\u043e\u0441\u0442\u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f) |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">|&nbsp; \u0415\u0442\u0430\u043f 4: \u041c\u0435\u0434\u0438\u0430 \u043b\u0430\u0443\u043d\u0447&nbsp; &nbsp; &nbsp; &nbsp; &#8211;&gt; (\u0421\u0442\u0430\u0440\u0442 \u0432 TV, Digital, OOH, PR)&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">|&nbsp; \u0415\u0442\u0430\u043f 5: \u0410\u043d\u0430\u043b\u0438\u0437 &amp; \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f-&gt; (\u0421\u043b\u0435\u0434\u0435\u043d\u0435 \u043d\u0430 KPI, ROI, \u0444\u0438\u0434\u0431\u0435\u043a) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;+<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0415\u0442\u0430\u043f 1: \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0430 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 \u0438 \u0431\u0440\u0438\u0444<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0441\u0435 \u0440\u043e\u0434\u0438 \u043a\u0430\u043a\u0432\u0430\u0442\u043e \u0438 \u0434\u0430 \u0435 <strong>\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f<\/strong>, \u0435\u043a\u0438\u043f\u044a\u0442 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435 \u043f\u0430\u0437\u0430\u0440\u0430. \u0412 \u0442\u043e\u0437\u0438 \u0435\u0442\u0430\u043f \u0441\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435, \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430 \u0441\u0435 \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0438 \u0441\u0435 \u0441\u0433\u043b\u043e\u0431\u044f\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u044f\u0442 <strong>\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0435\u043d \u0431\u0440\u0438\u0444<\/strong>. \u0411\u0435\u0437 \u044f\u0441\u043d\u0430 \u0446\u0435\u043b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043a\u044a\u043f\u043e \u0445\u043e\u0431\u0438.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0415\u0442\u0430\u043f 2: \u0420\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0413\u043e\u043b\u044f\u043c\u0430\u0442\u0430 \u0438\u0434\u0435\u044f (Big Idea)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0443\u043a \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u044f\u0442 \u0435\u043a\u0438\u043f \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u0442\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u043f\u043e\u0435\u043c\u0430 \u0449\u0430\u0444\u0435\u0442\u0430\u0442\u0430. \u0426\u0435\u043b\u0442\u0430 \u0435 \u043d\u0430\u043c\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 <strong>\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f<\/strong> \u2014 \u043e\u043d\u0430\u0437\u0438 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u0430 \u0442\u0435\u043c\u0430 \u0438\u043b\u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u0435\u043d \u043c\u0435\u0442\u0430\u0444\u043e\u0440\u0438\u0447\u0435\u043d \u043c\u043e\u0441\u0442, \u043a\u043e\u0439\u0442\u043e \u0449\u0435 \u043e\u0431\u0435\u0434\u0438\u043d\u0438 \u0432\u0441\u0438\u0447\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 (TV, Radio, Social Media, OOH).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0415\u0442\u0430\u043f 3: \u041f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f \u0438 \u0438\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u044a\u0442 \u043e\u0434\u043e\u0431\u0440\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f\u0442\u0430, \u0437\u0430\u043f\u043e\u0447\u0432\u0430 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0442\u043e \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041d\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0435 \u0438 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438.<\/li>\n\n\n\n<li>\u0420\u0438\u0441\u0443\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0442\u043e\u0440\u0438\u0431\u043e\u0440\u0434\u043e\u0432\u0435 \u0437\u0430 \u0432\u0438\u0434\u0435\u043e \u043a\u043b\u0438\u043f\u043e\u0432\u0435.<\/li>\n\n\n\n<li>\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u043d\u0438\u043c\u043a\u0438 (\u043a\u0430\u0441\u0442\u0438\u043d\u0433, \u043b\u043e\u043a\u0430\u0446\u0438\u0438, \u0434\u0435\u043a\u043e\u0440\u0438, \u0437\u0430\u0441\u043d\u0435\u043c\u0430\u043d\u0435).<\/li>\n\n\n\n<li>\u0413\u0440\u0430\u0444\u0438\u0447\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d \u0438 \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u0438 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 banner \u0444\u043e\u0440\u043c\u0430\u0442\u0438.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0415\u0442\u0430\u043f 4: \u0414\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u0438 \u043c\u0435\u0434\u0438\u0430 \u043b\u0430\u0443\u043d\u0447<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0435\u0440\u0444\u0435\u043a\u0442\u043d\u043e\u0442\u043e \u0432\u0438\u0434\u0435\u043e \u043d\u0435 \u0441\u0442\u0440\u0443\u0432\u0430 \u043d\u0438\u0449\u043e, \u0430\u043a\u043e \u043d\u0438\u043a\u043e\u0439 \u043d\u0435 \u0433\u043e \u0432\u0438\u0434\u0438. \u041c\u0435\u0434\u0438\u0430 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f \u043a\u043e\u0433\u0430, \u043a\u044a\u0434\u0435 \u0438 \u043a\u043e\u043b\u043a\u043e \u0447\u0435\u0441\u0442\u043e \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0434\u0430 \u0441\u0435 \u0441\u0440\u0435\u0449\u0430 \u0441 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 <strong>\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0415\u0442\u0430\u043f 5: \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043b\u0435\u0434\u0435\u043d\u0435 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 KPI metrics (Reach, Engagement, Conversions, CPL, ROAS). \u0412 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430 \u0432 \u0440\u0435\u0430\u043b\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0431\u0430\u0437\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u043e\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e\u0442\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440\u0435\u043d \u0442\u0430\u0439\u043c\u043b\u0430\u0439\u043d \u0437\u0430 \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435 (\u0422\u0430\u0431\u043b\u0438\u0446\u0430)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0430 \u0432\u0430\u0440\u0438\u0440\u0430 \u0441\u043f\u0440\u044f\u043c\u043e \u043c\u0430\u0449\u0430\u0431\u0430, \u043d\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0430 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u0442\u043d\u0435\u043c\u0430 \u043c\u0435\u0436\u0434\u0443 6 \u0438 12 \u0441\u0435\u0434\u043c\u0438\u0446\u0438:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u0424\u0430\u0437\u0430<\/strong><\/td><td><strong>\u0412\u0440\u0435\u043c\u0435\u0432\u0430 \u0440\u0430\u043c\u043a\u0430<\/strong><\/td><td><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u0438 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438<\/strong><\/td><td><strong>\u041a\u043b\u044e\u0447\u043e\u0432 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 (Deliverable)<\/strong><\/td><\/tr><tr><td><strong>\u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 &amp; \u0411\u0440\u0438\u0444<\/strong><\/td><td>\u0421\u0435\u0434\u043c\u0438\u0446\u0430 1\u20132<\/td><td>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440, \u0421\u0442\u0440\u0430\u0442\u0435\u0433<\/td><td>\u0417\u0430\u0432\u044a\u0440\u0448\u0435\u043d \u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u0430\u043d \u0431\u0440\u0438\u0444<\/td><\/tr><tr><td><strong>\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u0441<\/strong><\/td><td>\u0421\u0435\u0434\u043c\u0438\u0446\u0430 3\u20134<\/td><td>\u0410\u0440\u0442 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440, \u041a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u044a\u0440<\/td><td>\u041fITCH \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0441 2\u20133 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438<\/td><\/tr><tr><td><strong>\u041e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u0435 &amp; \u041f\u0440\u0435-\u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f<\/strong><\/td><td>\u0421\u0435\u0434\u043c\u0438\u0446\u0430 5\u20136<\/td><td>\u041a\u043b\u0438\u0435\u043d\u0442, \u0410\u043a\u0430\u0443\u043d\u0442 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440, \u041f\u0440\u043e\u0434\u0443\u0446\u0435\u043d\u0442<\/td><td>\u041e\u0434\u043e\u0431\u0440\u0435\u043d \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0439, \u043a\u0430\u0441\u0442\u0438\u043d\u0433 \u0438 \u0431\u044e\u0434\u0436\u0435\u0442<\/td><\/tr><tr><td><strong>\u041f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f &amp; \u041f\u043e\u0441\u0442\u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f<\/strong><\/td><td>\u0421\u0435\u0434\u043c\u0438\u0446\u0430 7\u20139<\/td><td>\u0420\u0435\u0436\u0438\u0441\u044c\u043e\u0440, \u0414\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0438, \u041c\u043e\u043d\u0442\u0430\u0436\u0438\u0441\u0442\u0438<\/td><td>\u0413\u043e\u0442\u043e\u0432\u0438 \u0444\u0430\u0439\u043b\u043e\u0432\u0435 (Master TV\/Digital)<\/td><\/tr><tr><td><strong>\u041c\u0435\u0434\u0438\u0430 \u0441\u0442\u0430\u0440\u0442 &amp; \u0410\u043d\u0430\u043b\u0438\u0437<\/strong><\/td><td>\u0421\u0435\u0434\u043c\u0438\u0446\u0430 10+<\/td><td>\u041c\u0435\u0434\u0438\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f, \u0414\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442<\/td><td>\u0410\u043a\u0442\u0438\u0432\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f &amp; \u041c\u0435\u0441\u0435\u0447\u0435\u043d \u0434\u043e\u043a\u043b\u0430\u0434<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041a\u044a\u0434\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u043d\u0430\u0439-\u0447\u0435\u0441\u0442\u043e \u043a\u0430\u0442\u0430\u0441\u0442\u0440\u043e\u0444\u0438\u0440\u0430?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u0445\u0430\u0440\u0442\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u044a\u0442 \u0438\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u043b\u0438\u043d\u0435\u0435\u043d \u0438 \u043f\u043e\u0434\u0440\u0435\u0434\u0435\u043d. \u0412 \u0440\u0435\u0430\u043b\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u0430\u0437\u0430\u0440 \u043e\u0431\u0430\u0447\u0435 \u043c\u0435\u0436\u0434\u0443 \u0415\u0442\u0430\u043f 2 (\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f) \u0438 \u0415\u0442\u0430\u043f 3 (\u041f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f) \u0441\u0435 \u043f\u043e\u044f\u0432\u044f\u0432\u0430 \u0442\u0430\u043a\u0430 \u043d\u0430\u0440\u0435\u0447\u0435\u043d\u0430\u0442\u0430 \u201e\u0447\u0435\u0440\u043d\u0430 \u0434\u0443\u043f\u043a\u0430\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0432\u0430 \u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u044a\u0442, \u0432 \u043a\u043e\u0439\u0442\u043e \u043d\u0430\u0439-\u0441\u043c\u0435\u043b\u0438\u0442\u0435 \u0438 \u043f\u0440\u043e\u0432\u043e\u043a\u0430\u0442\u0438\u0432\u043d\u0438 \u0438\u0434\u0435\u0438 \u0431\u0438\u0432\u0430\u0442 \u043f\u0440\u0435\u043a\u044a\u0440\u0448\u0435\u043d\u0438. \u041f\u0440\u0438\u0447\u0438\u043d\u0438\u0442\u0435 \u043d\u0430\u0439-\u0447\u0435\u0441\u0442\u043e \u0441\u0430:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0421\u0442\u0440\u0430\u0445 \u043e\u0442 \u043f\u043e\u0435\u043c\u0430\u043d\u0435 \u043d\u0430 \u0440\u0438\u0441\u043a:<\/strong> \u041a\u043b\u0438\u0435\u043d\u0442\u044a\u0442 \u0440\u0435\u0448\u0430\u0432\u0430 \u0434\u0430 \u0437\u0430\u043b\u043e\u0436\u0438 \u043d\u0430 \u201e\u0441\u0438\u0433\u0443\u0440\u043d\u043e\u201c \u0438 \u043f\u0440\u0435\u043c\u0430\u0445\u0432\u0430 \u0432\u0441\u0438\u0447\u043a\u043e \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u043e \u043e\u0442 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f.<\/li>\n\n\n\n<li><strong>\u0412\u043d\u0435\u0437\u0430\u043f\u043d\u043e \u0441\u044a\u043a\u0440\u0430\u0449\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0430:<\/strong> \u0418\u0434\u0435\u044f\u0442\u0430 \u0435 \u0441\u0442\u0440\u0430\u0445\u043e\u0442\u043d\u0430, \u043d\u043e \u0444\u0438\u043d\u0430\u043b\u043d\u0430\u0442\u0430 \u043e\u0444\u0435\u0440\u0442\u0430 \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f \u043d\u0430\u0434\u0432\u0438\u0448\u0430\u0432\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0442\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u0430\u0432\u043d\u043e-\u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u043f\u044a\u043d\u043a\u0438:<\/strong> \u041f\u0440\u0430\u0432\u043d\u0438\u044f\u0442 \u043e\u0442\u0434\u0435\u043b \u0431\u043b\u043e\u043a\u0438\u0440\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f\u0442\u0430 \u043f\u043e\u0440\u0430\u0434\u0438 \u043e\u043f\u0430\u0441\u0435\u043d\u0438\u044f \u043e\u0442 \u0440\u0435\u0433\u0443\u043b\u0430\u0442\u043e\u0440\u043d\u0438 \u0441\u0430\u043d\u043a\u0446\u0438\u0438 \u0438\u043b\u0438 \u043f\u0440\u0435\u0442\u0435\u043d\u0446\u0438\u0438.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0421\u043f\u0430\u0441\u0435\u043d\u0438\u0435 \u0437\u0430 \u0443\u043c\u044a\u0440\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0430\u0442\u043e \u0435\u0434\u043d\u0430 <strong>\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f<\/strong> \u0431\u0438\u0432\u0430 \u043e\u0442\u0445\u0432\u044a\u0440\u043b\u0435\u043d\u0430 \u0438\u043b\u0438 \u0441\u043f\u0440\u044f\u043d\u0430 \u0442\u043e\u0447\u043d\u043e \u043f\u0440\u0435\u0434\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f, \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u044f\u0442 \u0435\u043a\u0438\u043f \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430 \u0434\u0435\u0441\u0435\u0442\u043a\u0438 \u0447\u0430\u0441\u043e\u0432\u0435 \u0432 \u0438\u0434\u0435\u044f, \u043a\u043e\u044f\u0442\u043e \u043d\u0438\u043a\u043e\u0433\u0430 \u043d\u044f\u043c\u0430 \u0434\u0430 \u0432\u0438\u0434\u0438 \u0431\u044f\u043b \u0441\u0432\u044f\u0442.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430 \u0449\u0430\u0441\u0442\u0438\u0435, \u0442\u0435\u0437\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438 \u043d\u0435 \u0435 \u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e \u0434\u0430 \u043e\u0441\u0442\u0430\u043d\u0430\u0442 \u0437\u0430\u0431\u0440\u0430\u0432\u0435\u043d\u0438. \u0421\u044a\u0431\u0438\u0442\u0438\u044f \u043a\u0430\u0442\u043e <strong>Dead Ideas Fest<\/strong> (\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0438\u0434\u0435\u0438) \u0434\u0430\u0432\u0430\u0442 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u0430 \u0441\u0446\u0435\u043d\u0430 \u043d\u0430 \u0438\u0434\u0435\u0430\u043b\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u0431\u0438\u043b\u0438 \u201e\u0443\u0431\u0438\u0442\u0438\u201c \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0431\u044e\u0434\u0436\u0435\u0442\u0438 \u0438\u043b\u0438 \u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0435\u0447\u043a\u0438. \u0424\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u044a\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430 \u0438\u0437\u043b\u043e\u0436\u0431\u0430 \u0437\u0430 \u043d\u0435\u043e\u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438, \u043a\u044a\u0434\u0435\u0442\u043e \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435 \u0438\u043c \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043e\u0442\u043a\u0440\u0438\u044f\u0442 \u043d\u043e\u0432\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u0441\u044a\u043c\u0438\u0448\u043b\u0435\u043d\u0438\u0446\u0438, \u0446\u0435\u043d\u044f\u0449\u0438 \u0441\u043c\u0435\u043b\u043e\u0442\u043e \u043c\u0438\u0441\u043b\u0435\u043d\u0435.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438 (FAQ \u0437\u0430 SEO Schema)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0412: \u041a\u043e\u043b\u043a\u043e \u0441\u0442\u0440\u0443\u0432\u0430 \u0438\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430\u0442\u0430 \u043d\u0430 \u0435\u0434\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e: \u0426\u0435\u043d\u0430\u0442\u0430 \u0437\u0430\u0432\u0438\u0441\u0438 \u043e\u0442 \u043c\u0430\u0449\u0430\u0431\u0430 \u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0438\u0442\u0435 \u043a\u0430\u043d\u0430\u043b\u0438. \u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u043c\u0430\u043b\u044a\u043a \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435 \u043e\u0442 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0445\u0438\u043b\u044f\u0434\u0438 \u043b\u0435\u0432\u0430, \u0434\u043e\u043a\u0430\u0442\u043e 360-\u0433\u0440\u0430\u0434\u0443\u0441\u043e\u0432\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f \u0438 \u0432\u0438\u0434\u0435\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u0434\u0435\u0441\u0435\u0442\u043a\u0438 \u0438\u043b\u0438 \u0441\u0442\u043e\u0442\u0438\u0446\u0438 \u0445\u0438\u043b\u044f\u0434\u0438 \u043b\u0435\u0432\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0412: \u041a\u0430\u043a\u0432\u0430 \u0435 \u0440\u0430\u0437\u043b\u0438\u043a\u0430\u0442\u0430 \u043c\u0435\u0436\u0434\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e: \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u0442\u0430 \u0438\u0434\u0435\u044f \u0435 \u0435\u0434\u0438\u043d\u0438\u0447\u043d\u043e\u0442\u043e \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u043e \u0445\u0440\u0443\u043c\u0432\u0430\u043d\u0435 \u0438\u043b\u0438 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u0435, \u0434\u043e\u043a\u0430\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0435 \u0446\u044f\u043b\u043e\u0441\u0442\u043d\u0430\u0442\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u0435\u0439\u043d\u043e\u0441\u0442\u0438, \u043c\u0435\u0434\u0438\u0430 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438 \u043a\u0440\u0438\u0435\u0439\u0442\u0438\u0432\u0438, \u0447\u0440\u0435\u0437 \u043a\u043e\u0438\u0442\u043e \u0442\u0430\u0437\u0438 \u0438\u0434\u0435\u044f \u0434\u043e\u0441\u0442\u0438\u0433\u0430 \u0434\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412\u0441\u0435\u043a\u0438 \u0432\u0438\u0436\u0434\u0430 \u0431\u043b\u044f\u0441\u043a\u0430\u0432\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043d\u0433 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u2014 30-\u0441\u0435\u043a\u0443\u043d\u0434\u043d\u0438\u044f \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u0435\u043d \u043a\u043b\u0438\u043f, \u0433\u0440\u0430\u0431\u0432\u0430\u0449\u0438\u044f \u0431\u0438\u043b\u0431\u043e\u0440\u0434 \u043d\u0430 \u043c\u0430\u0433\u0438\u0441\u0442\u0440\u0430\u043b\u0430\u0442\u0430 \u0438\u043b\u0438 \u0432\u0438\u0440\u0430\u043b\u043d\u043e\u0442\u043e \u0432\u0438\u0434\u0435\u043e \u0432 TikTok. \u0417\u0430\u0434 \u0442\u0435\u0437\u0438 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0441\u0435\u043a\u0443\u043d\u0434\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043e\u0431\u0430\u0447\u0435 \u0441\u0442\u043e\u044f\u0442 \u0441\u0442\u043e\u0442\u0438\u0446\u0438 \u0447\u0430\u0441\u043e\u0432\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435, \u0441\u043f\u043e\u0440\u043e\u0432\u0435 \u0432 \u0437\u0430\u0441\u0435\u0434\u0430\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0437\u0430\u043b\u0438, \u043f\u0440\u0435\u043d\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u043b\u0430\u043d\u0441\u0438\u0440\u0430\u0442\u0435 \u043d\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430 \u0438\u043b\u0438 \u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0449 \u0431\u0440\u0430\u043d\u0434, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Dead Ideas Day<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/deadideasfest.com\/en\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Dead Ideas Day\" \/>\n<meta property=\"og:description\" content=\"\u0412\u0441\u0435\u043a\u0438 \u0432\u0438\u0436\u0434\u0430 \u0431\u043b\u044f\u0441\u043a\u0430\u0432\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043d\u0433 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u2014 30-\u0441\u0435\u043a\u0443\u043d\u0434\u043d\u0438\u044f \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u0435\u043d \u043a\u043b\u0438\u043f, \u0433\u0440\u0430\u0431\u0432\u0430\u0449\u0438\u044f \u0431\u0438\u043b\u0431\u043e\u0440\u0434 \u043d\u0430 \u043c\u0430\u0433\u0438\u0441\u0442\u0440\u0430\u043b\u0430\u0442\u0430 \u0438\u043b\u0438 \u0432\u0438\u0440\u0430\u043b\u043d\u043e\u0442\u043e \u0432\u0438\u0434\u0435\u043e \u0432 TikTok. \u0417\u0430\u0434 \u0442\u0435\u0437\u0438 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0441\u0435\u043a\u0443\u043d\u0434\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043e\u0431\u0430\u0447\u0435 \u0441\u0442\u043e\u044f\u0442 \u0441\u0442\u043e\u0442\u0438\u0446\u0438 \u0447\u0430\u0441\u043e\u0432\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435, \u0441\u043f\u043e\u0440\u043e\u0432\u0435 \u0432 \u0437\u0430\u0441\u0435\u0434\u0430\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0437\u0430\u043b\u0438, \u043f\u0440\u0435\u043d\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u043b\u0430\u043d\u0441\u0438\u0440\u0430\u0442\u0435 \u043d\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430 \u0438\u043b\u0438 \u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0449 \u0431\u0440\u0430\u043d\u0434, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/deadideasfest.com\/en\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/\" \/>\n<meta property=\"og:site_name\" content=\"Dead Ideas Day\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/deadideasfest\/mentions\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-19T13:45:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T13:45:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/otkoncepciqdoefir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nikolay.dimov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nikolay.dimov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/\"},\"author\":{\"name\":\"nikolay.dimov\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#\\\/schema\\\/person\\\/b0eefe76b96cd062cdf07b8abc3ab8a2\"},\"headline\":\"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\",\"datePublished\":\"2026-09-19T13:45:40+00:00\",\"dateModified\":\"2026-09-19T13:45:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/\"},\"wordCount\":766,\"publisher\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/otkoncepciqdoefir.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/\",\"name\":\"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Dead Ideas Day\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/otkoncepciqdoefir.jpg\",\"datePublished\":\"2026-09-19T13:45:40+00:00\",\"dateModified\":\"2026-09-19T13:45:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/#primaryimage\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/otkoncepciqdoefir.jpg\",\"contentUrl\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/otkoncepciqdoefir.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u041d\u0430\u0447\u0430\u043b\u043e\",\"item\":\"https:\\\/\\\/deadideasfest.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#website\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/\",\"name\":\"\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0418\u0414\u0415\u0418\",\"description\":\"An advertising festival for creative concepts that never became reality.\",\"publisher\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/deadideasfest.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#organization\",\"name\":\"\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0418\u0414\u0415\u0418\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-dnm.webp\",\"contentUrl\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-dnm.webp\",\"width\":512,\"height\":512,\"caption\":\"\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0418\u0414\u0415\u0418\"},\"image\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/deadideasfest\\\/mentions\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dead.ideas.fest\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#\\\/schema\\\/person\\\/b0eefe76b96cd062cdf07b8abc3ab8a2\",\"name\":\"nikolay.dimov\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g\",\"caption\":\"nikolay.dimov\"},\"url\":\"https:\\\/\\\/deadideasfest.com\\\/en\\\/author\\\/nikolay-dimov\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Dead Ideas Day","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/deadideasfest.com\/en\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/","og_locale":"en_GB","og_type":"article","og_title":"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Dead Ideas Day","og_description":"\u0412\u0441\u0435\u043a\u0438 \u0432\u0438\u0436\u0434\u0430 \u0431\u043b\u044f\u0441\u043a\u0430\u0432\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043d\u0433 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u2014 30-\u0441\u0435\u043a\u0443\u043d\u0434\u043d\u0438\u044f \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u0435\u043d \u043a\u043b\u0438\u043f, \u0433\u0440\u0430\u0431\u0432\u0430\u0449\u0438\u044f \u0431\u0438\u043b\u0431\u043e\u0440\u0434 \u043d\u0430 \u043c\u0430\u0433\u0438\u0441\u0442\u0440\u0430\u043b\u0430\u0442\u0430 \u0438\u043b\u0438 \u0432\u0438\u0440\u0430\u043b\u043d\u043e\u0442\u043e \u0432\u0438\u0434\u0435\u043e \u0432 TikTok. \u0417\u0430\u0434 \u0442\u0435\u0437\u0438 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0441\u0435\u043a\u0443\u043d\u0434\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043e\u0431\u0430\u0447\u0435 \u0441\u0442\u043e\u044f\u0442 \u0441\u0442\u043e\u0442\u0438\u0446\u0438 \u0447\u0430\u0441\u043e\u0432\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435, \u0441\u043f\u043e\u0440\u043e\u0432\u0435 \u0432 \u0437\u0430\u0441\u0435\u0434\u0430\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0437\u0430\u043b\u0438, \u043f\u0440\u0435\u043d\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u043b\u0430\u043d\u0441\u0438\u0440\u0430\u0442\u0435 \u043d\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430 \u0438\u043b\u0438 \u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0449 \u0431\u0440\u0430\u043d\u0434, [&hellip;]","og_url":"https:\/\/deadideasfest.com\/en\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/","og_site_name":"Dead Ideas Day","article_publisher":"https:\/\/www.facebook.com\/deadideasfest\/mentions\/","article_published_time":"2026-09-19T13:45:40+00:00","article_modified_time":"2026-09-19T13:45:49+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/otkoncepciqdoefir.jpg","type":"image\/jpeg"}],"author":"nikolay.dimov","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nikolay.dimov","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/#article","isPartOf":{"@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/"},"author":{"name":"nikolay.dimov","@id":"https:\/\/deadideasfest.com\/#\/schema\/person\/b0eefe76b96cd062cdf07b8abc3ab8a2"},"headline":"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f","datePublished":"2026-09-19T13:45:40+00:00","dateModified":"2026-09-19T13:45:49+00:00","mainEntityOfPage":{"@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/"},"wordCount":766,"publisher":{"@id":"https:\/\/deadideasfest.com\/#organization"},"image":{"@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/#primaryimage"},"thumbnailUrl":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/otkoncepciqdoefir.jpg","articleSection":["Uncategorized"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/","url":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/","name":"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Dead Ideas Day","isPartOf":{"@id":"https:\/\/deadideasfest.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/#primaryimage"},"image":{"@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/#primaryimage"},"thumbnailUrl":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/otkoncepciqdoefir.jpg","datePublished":"2026-09-19T13:45:40+00:00","dateModified":"2026-09-19T13:45:49+00:00","breadcrumb":{"@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/#primaryimage","url":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/otkoncepciqdoefir.jpg","contentUrl":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/otkoncepciqdoefir.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/deadideasfest.com\/ot-konczepcziya-do-efir-kak-se-sazdava-reklamna-kampaniya\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u041d\u0430\u0447\u0430\u043b\u043e","item":"https:\/\/deadideasfest.com\/"},{"@type":"ListItem","position":2,"name":"\u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e \u0435\u0444\u0438\u0440: \u041a\u0430\u043a \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f"}]},{"@type":"WebSite","@id":"https:\/\/deadideasfest.com\/#website","url":"https:\/\/deadideasfest.com\/","name":"Dead Ideas Day","description":"An advertising festival for creative concepts that never became reality.","publisher":{"@id":"https:\/\/deadideasfest.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/deadideasfest.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/deadideasfest.com\/#organization","name":"Dead Ideas Day","url":"https:\/\/deadideasfest.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/deadideasfest.com\/#\/schema\/logo\/image\/","url":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2025\/07\/cropped-dnm.webp","contentUrl":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2025\/07\/cropped-dnm.webp","width":512,"height":512,"caption":"\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0418\u0414\u0415\u0418"},"image":{"@id":"https:\/\/deadideasfest.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/deadideasfest\/mentions\/","https:\/\/www.instagram.com\/dead.ideas.fest\/"]},{"@type":"Person","@id":"https:\/\/deadideasfest.com\/#\/schema\/person\/b0eefe76b96cd062cdf07b8abc3ab8a2","name":"nikolay.dimov","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g","caption":"nikolay.dimov"},"url":"https:\/\/deadideasfest.com\/en\/author\/nikolay-dimov\/"}]}},"_links":{"self":[{"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/posts\/1368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/comments?post=1368"}],"version-history":[{"count":1,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/posts\/1368\/revisions"}],"predecessor-version":[{"id":1370,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/posts\/1368\/revisions\/1370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/media\/1369"}],"wp:attachment":[{"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/media?parent=1368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/categories?post=1368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/tags?post=1368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}