{"id":1360,"date":"2026-09-19T10:54:16","date_gmt":"2026-09-19T10:54:16","guid":{"rendered":"https:\/\/deadideasfest.com\/?p=1360"},"modified":"2026-09-19T10:54:25","modified_gmt":"2026-09-19T10:54:25","slug":"kak-se-izmislya-reklamna-ideya","status":"publish","type":"post","link":"https:\/\/deadideasfest.com\/en\/kak-se-izmislya-reklamna-ideya\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f: 7 \u043c\u0435\u0442\u043e\u0434\u0430 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0441\u0435\u043a\u0438 \u043a\u0440\u0438\u0435\u0439\u0442\u0438\u0432 \u043f\u043e\u0437\u043d\u0430\u0432\u0430 \u043e\u043d\u043e\u0432\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u043e \u0447\u0443\u0432\u0441\u0442\u0432\u043e \u043d\u0430 \u043f\u0430\u043d\u0438\u043a\u0430 \u043f\u0440\u0435\u0434 \u043f\u0440\u0430\u0437\u043d\u0438\u044f \u043b\u0438\u0441\u0442 \u0438\u043b\u0438 \u043c\u0438\u0433\u0430\u0449\u0438\u044f \u043a\u0443\u0440\u0441\u043e\u0440 \u043d\u0430 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0430. \u0414\u0435\u0434\u043b\u0430\u0439\u043d\u044a\u0442 \u043d\u0430\u0431\u043b\u0438\u0436\u0430\u0432\u0430, \u043a\u043b\u0438\u0435\u043d\u0442\u044a\u0442 \u043e\u0447\u0430\u043a\u0432\u0430 \u201e\u043d\u0435\u0449\u043e \u0441\u043c\u0435\u043b\u043e \u0438 \u043d\u0435\u0447\u0443\u0432\u0430\u043d\u043e\u201c, \u0430 \u043c\u043e\u0437\u044a\u043a\u044a\u0442 \u0432\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043e \u0438\u0437\u0442\u044a\u0440\u043a\u0430\u043d\u0438 \u043a\u043b\u0438\u0448\u0435\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0441\u0442\u0438\u043d\u0430\u0442\u0430 \u0435, \u0447\u0435 \u043d\u0438\u043a\u043e\u0439 \u043d\u0435 \u0441\u0435 \u0440\u0430\u0436\u0434\u0430 \u0441 \u0433\u043e\u0442\u043e\u0432 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u043e\u0442 \u0433\u0435\u043d\u0438\u0430\u043b\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u0413\u043e\u043b\u044f\u043c\u0430\u0442\u0430 <strong>\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f<\/strong> \u043d\u0435 \u0435 \u043f\u043b\u043e\u0434 \u043d\u0430 \u0432\u043d\u0435\u0437\u0430\u043f\u043d\u043e \u0441\u0432\u0438\u0448\u0435 \u043f\u0440\u043e\u0437\u0440\u0435\u043d\u0438\u0435, \u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043e\u0442 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u0430\u043d <strong>\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u0441<\/strong>. \u0412 \u0442\u0430\u0437\u0438 \u0441\u0442\u0430\u0442\u0438\u044f \u0440\u0430\u0437\u0433\u043b\u043e\u0431\u044f\u0432\u0430\u043c\u0435 \u0430\u043d\u0430\u0442\u043e\u043c\u0438\u044f\u0442\u0430 \u043d\u0430 \u0438\u0434\u0435\u044f\u0442\u0430 \u2014 \u043e\u0442 \u043f\u044a\u0440\u0432\u0438\u044f \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0449 \u043f\u0440\u0435\u0433\u043b\u0435\u0434 \u043d\u0430 \u0431\u0440\u0438\u0444\u0430 \u0434\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0430, \u0432 \u043a\u043e\u0439\u0442\u043e \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f\u0442\u0430 \u0435 \u0433\u043e\u0442\u043e\u0432\u0430 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 (\u0438\u043b\u0438 \u0437\u0430 \u0433\u0440\u043e\u0431\u0438\u0449\u0435\u0442\u043e \u0437\u0430 \u0438\u0434\u0435\u0438).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0410\u043d\u0430\u0442\u043e\u043c\u0438\u044f \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0438\u0434\u0435\u044f: \u041a\u0430\u043a\u0432\u043e \u0432\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u0442\u044a\u0440\u0441\u0438\u043c?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u043c \u0441 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435\u0442\u043e, \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0443\u0442\u043e\u0447\u043d\u0438\u043c \u0440\u0430\u0437\u043b\u0438\u043a\u0430\u0442\u0430 \u043c\u0435\u0436\u0434\u0443 \u0441\u0443\u0440\u043e\u0432\u0430 \u0445\u0440\u0443\u043c\u043a\u0430 \u0438 \u0437\u0430\u0432\u044a\u0440\u0448\u0435\u043d\u0430 <strong>\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0425\u0440\u0443\u043c\u043a\u0430\u0442\u0430 (\u0422\u0430\u043a\u0442\u0438\u043a\u0430\u0442\u0430):<\/strong> \u201e\u0414\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c \u0432\u0438\u0440\u0430\u043b\u043d\u043e \u0432\u0438\u0434\u0435\u043e \u0441 \u043a\u0443\u0447\u0435, \u043a\u043e\u0435\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438.\u201c<\/li>\n\n\n\n<li><strong>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u0442\u0430 \u0438\u0434\u0435\u044f (\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430):<\/strong> \u201e\u041d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0441\u0430 \u0442\u043e\u043b\u043a\u043e\u0432\u0430 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u0438, \u0447\u0435 \u0434\u043e\u0440\u0438 \u0442\u0435\u0437\u0438, \u043a\u043e\u0438\u0442\u043e \u043d\u044f\u043c\u0430\u0442 \u0434\u0443\u043c\u0430\u0442\u0430, \u0431\u0438\u0445\u0430 \u0433\u0438 \u043f\u043e\u0438\u0441\u043a\u0430\u043b\u0438.\u201c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u0441\u0430\u043c\u043e \u0442\u043e\u0433\u0430\u0432\u0430, \u043a\u043e\u0433\u0430\u0442\u043e \u0440\u0435\u0448\u0430\u0432\u0430 \u0440\u0435\u0430\u043b\u0435\u043d \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u0440\u043e\u0431\u043b\u0435\u043c. \u0411\u0435\u0437 \u0438\u043d\u0441\u0430\u0439\u0442 (\u0434\u044a\u043b\u0431\u043e\u043a\u0430 \u0447\u043e\u0432\u0435\u0448\u043a\u0430 \u0438\u0441\u0442\u0438\u043d\u0430) \u0432\u0430\u0448\u0430\u0442\u0430 <strong>\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0438\u0434\u0435\u044f<\/strong> \u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0432\u0438\u0437\u0443\u0430\u043b\u0435\u043d \u0448\u0443\u043c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7 \u043c\u0435\u0442\u043e\u0434\u0430 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u043c\u0435\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u0438\u0434\u0435\u0438<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">+&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;+<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">| &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 7-\u0422\u0415 \u041c\u0415\u0422\u041e\u0414\u0410 \u0417\u0410 \u041a\u0420\u0415\u0410\u0422\u0418\u0412\u041d\u041e \u041c\u0418\u0421\u041b\u0415\u041d\u0415 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;+<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">| 1. \u041f\u0440\u0435\u043e\u0431\u0440\u044a\u0449\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u0448\u0435\u0442\u043e (Inversion) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">| 2. \u041c\u0435\u0442\u043e\u0434\u044a\u0442 &#8222;\u041a\u0430\u043a\u0432\u043e, \u0430\u043a\u043e&#8230;?&#8220; (What If?)&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">| 3. \u0422\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 \u0441\u043a\u0440\u0438\u0442\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u0438 \u0438\u043d\u0441\u0430\u0439\u0442 (Insight Mining) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">| 4. \u041b\u0430\u0442\u0435\u0440\u0430\u043b\u043d\u0438 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438 \u0438 \u043f\u0440\u0438\u043d\u0443\u0434\u0438\u0442\u0435\u043b\u043d\u0438 \u0432\u0440\u044a\u0437\u043a\u0438 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">| 5. \u0425\u0438\u043f\u0435\u0440\u0431\u043e\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">| 6. \u0421\u043c\u044f\u043d\u0430 \u043d\u0430 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430\u0442\u0430 (Role Reversal) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">| 7. \u0421\u0438\u043c\u0443\u043b\u0438\u0440\u0430\u043d \u0441\u0431\u043b\u044a\u0441\u044a\u043a \u0441 AI (\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u0435\u043d \u0431\u0440\u0435\u0439\u043d\u0441\u0442\u043e\u0440\u043c\u0438\u043d\u0433) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;+<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u041f\u0440\u0435\u043e\u0431\u0440\u044a\u0449\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u0448\u0435\u0442\u043e (Inversion Method)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0437\u0435\u043c\u0435\u0442\u0435 \u043d\u0430\u0439-\u0447\u0435\u0441\u0442\u043e \u0441\u0440\u0435\u0449\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u043a\u043b\u0438\u0448\u0435 \u0437\u0430 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u043d\u0430\u0442\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u0438 \u0433\u043e \u043e\u0431\u044a\u0440\u043d\u0435\u0442\u0435 \u043d\u0430 180 \u0433\u0440\u0430\u0434\u0443\u0441\u0430. \u0410\u043a\u043e \u0432\u0441\u0438\u0447\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0437\u0430 \u043a\u043e\u043b\u0438 \u043d\u0430\u0431\u043b\u044f\u0433\u0430\u0442 \u043d\u0430 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u0442\u0430 \u0438 \u0441\u0442\u0430\u0442\u0443\u0441\u0430, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u0442\u0435 \u0431\u0430\u0432\u043d\u043e\u0442\u043e \u043f\u044a\u0442\u0443\u0432\u0430\u043d\u0435 \u0438\u043b\u0438 \u0441\u0438\u0433\u0443\u0440\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0441\u043f\u0438\u0440\u0430\u0447\u043a\u0438\u0442\u0435.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u041c\u0435\u0442\u043e\u0434\u044a\u0442 \u201e\u041a\u0430\u043a\u0432\u043e, \u0430\u043a\u043e&#8230;?\u201c (What-If Scenarios)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u043c\u0430\u0445\u043d\u0435\u0442\u0435 \u0435\u0434\u043d\u043e \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u043d\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u043e\u0442 \u0440\u0435\u0430\u043b\u043d\u043e\u0441\u0442\u0442\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u041f\u0440\u0438\u043c\u0435\u0440:<\/em> \u201e\u041a\u0430\u043a\u0432\u043e, \u0430\u043a\u043e \u0445\u043e\u0440\u0430\u0442\u0430 \u043c\u043e\u0436\u0435\u0445\u0430 \u0434\u0430 \u043f\u043b\u0430\u0449\u0430\u0442 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043d\u0435 \u0441 \u043f\u0430\u0440\u0438, \u0430 \u0441\u044a\u0441 \u0441\u043f\u0435\u0441\u0442\u0435\u043d\u043e\u0442\u043e \u0441\u0438 \u0432\u0440\u0435\u043c\u0435?\u201c<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u0422\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u0438 \u0438\u043d\u0441\u0430\u0439\u0442 (Insight Mining)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 <strong>\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438<\/strong> \u0441\u0442\u044a\u043f\u0432\u0430\u0442 \u0432\u044a\u0440\u0445\u0443 \u0438\u0441\u0442\u0438\u043d\u0438, \u0437\u0430 \u043a\u043e\u0438\u0442\u043e \u0445\u043e\u0440\u0430\u0442\u0430 \u0441\u0438 \u043c\u0438\u0441\u043b\u044f\u0442, \u043d\u043e \u0440\u044f\u0434\u043a\u043e \u0438\u0437\u0440\u0438\u0447\u0430\u0442 \u0433\u043b\u0430\u0441\u043d\u043e. \u041f\u0440\u043e\u0443\u0447\u0435\u0442\u0435 \u0444\u043e\u0440\u0443\u043c\u0438, \u0440\u0435\u0432\u044e\u0442\u0430 \u0438 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0438 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438, \u0437\u0430 \u0434\u0430 \u043e\u0442\u043a\u0440\u0438\u0435\u0442\u0435 \u043e\u0442 \u043a\u0430\u043a\u0432\u043e \u043d\u0430\u0438\u0441\u0442\u0438\u043d\u0430 \u0441\u0435 \u0434\u0440\u0430\u0437\u043d\u044f\u0442 \u0438\u043b\u0438 \u0432\u044a\u043b\u043d\u0443\u0432\u0430\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u041b\u0430\u0442\u0435\u0440\u0430\u043b\u043d\u0438 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438 (\u041f\u0440\u0438\u043d\u0443\u0434\u0438\u0442\u0435\u043b\u043d\u0438 \u0432\u0440\u044a\u0437\u043a\u0438)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u043b\u0435\u043d \u043f\u0440\u0435\u0434\u043c\u0435\u0442 \u043e\u0442 \u0441\u0442\u0430\u044f\u0442\u0430 (\u043d\u0430\u043f\u0440. <em>\u0441\u0442\u0435\u043f\u043b\u0435\u0440<\/em>) \u0438 \u0441\u0435 \u043e\u043f\u0438\u0442\u0430\u0439\u0442\u0435 \u0434\u0430 \u0433\u043e \u0441\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441 \u0432\u0430\u0448\u0438\u044f \u0431\u0440\u0430\u043d\u0434 (\u043d\u0430\u043f\u0440. <em>\u0437\u0430\u0441\u0442\u0440\u0430\u0445\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f<\/em>). \u0421\u0432\u044a\u0440\u0437\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u0432\u0435 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u043d\u0435\u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u043f\u043e\u043d\u044f\u0442\u0438\u044f \u0440\u0430\u0436\u0434\u0430 \u043d\u0430\u0439-\u043d\u0435\u043e\u0447\u0430\u043a\u0432\u0430\u043d\u0438\u0442\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u0425\u0438\u043f\u0435\u0440\u0431\u043e\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0437\u0435\u043c\u0435\u0442\u0435 \u043c\u0430\u043b\u043a\u043e\u0442\u043e \u043d\u0435\u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e, \u043a\u043e\u0435\u0442\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044a\u0442 \u0440\u0435\u0448\u0430\u0432\u0430, \u0438 \u0433\u043e \u0440\u0430\u0437\u0434\u0443\u0439\u0442\u0435 \u0434\u043e \u043c\u0430\u0449\u0430\u0431\u0438\u0442\u0435 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0430 \u043a\u0430\u0442\u0430\u0441\u0442\u0440\u043e\u0444\u0430.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. \u0421\u043c\u044f\u043d\u0430 \u043d\u0430 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430\u0442\u0430<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u043a\u0430\u0436\u0435\u0442\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u043f\u0440\u0435\u0437 \u043f\u043e\u0433\u043b\u0435\u0434\u0430 \u043d\u0430 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u0430, \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430 \u0438\u043b\u0438 \u043d\u0430 \u043a\u0443\u0447\u0435\u0442\u043e \u0432 \u0441\u0442\u0430\u044f\u0442\u0430.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. \u0421\u0438\u043c\u0443\u043b\u0438\u0440\u0430\u043d \u0441\u0431\u043b\u044a\u0441\u044a\u043a \u0441 AI<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u043d\u0435 \u0434\u0430 \u0438\u0437\u043c\u0438\u0441\u043b\u0438 \u0438\u0434\u0435\u044f\u0442\u0430 \u0432\u043c\u0435\u0441\u0442\u043e \u0432\u0430\u0441, \u0430 \u0437\u0430 \u0434\u0430 \u043c\u0443 \u043f\u043e\u0434\u0430\u0434\u0435\u0442\u0435 20 \u043b\u043e\u0448\u0438 \u0438\u0434\u0435\u0438 \u0438 \u0434\u0430 \u0433\u043e \u043d\u0430\u043a\u0430\u0440\u0430\u0442\u0435 \u0434\u0430 \u043e\u0442\u043a\u0440\u0438\u0435 \u043c\u043e\u0441\u0442 \u043c\u0435\u0436\u0434\u0443 \u0442\u044f\u0445.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0415\u0442\u0430\u043f\u0438 \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441 (\u0422\u0430\u0431\u043b\u0438\u0446\u0430)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0430\u0437\u0438 \u0442\u0430\u0431\u043b\u0438\u0446\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0441\u0442\u044a\u043f\u043a\u0438\u0442\u0435, \u043f\u0440\u0435\u0437 \u043a\u043e\u0438\u0442\u043e \u043c\u0438\u043d\u0430\u0432\u0430 \u0432\u0441\u044f\u043a\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0430 <strong>\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u0415\u0442\u0430\u043f<\/strong><\/td><td><strong>\u0414\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/strong><\/td><td><strong>\u0426\u0435\u043b<\/strong><\/td><\/tr><tr><td><strong>1. \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430<\/strong><\/td><td>\u0420\u0430\u0437\u0433\u043b\u043e\u0431\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u044f \u0431\u0440\u0438\u0444<\/td><td>\u041d\u0430\u043c\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0438 \u0442\u0430\u0440\u0433\u0435\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430.<\/td><\/tr><tr><td><strong>2. \u041d\u0430\u0442\u0440\u0443\u043f\u0432\u0430\u043d\u0435<\/strong><\/td><td>\u0421\u044a\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438, \u0440\u0435\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438<\/td><td>\u041f\u044a\u043b\u043d\u0435\u043d\u0435 \u043d\u0430 \u0441\u044a\u0437\u043d\u0430\u043d\u0438\u0435\u0442\u043e \u0441 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438 \u0438\u043d\u0441\u0430\u0439\u0442\u0438.<\/td><\/tr><tr><td><strong>3. \u0418\u043d\u043a\u0443\u0431\u0430\u0446\u0438\u044f<\/strong><\/td><td>\u041e\u0442\u0434\u0430\u043b\u0435\u0447\u0430\u0432\u0430\u043d\u0435 \u043e\u0442 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 (\u0440\u0430\u0437\u0445\u043e\u0434\u043a\u0430, \u0441\u044a\u043d, \u0441\u043f\u043e\u0440\u0442)<\/td><td>\u041f\u043e\u0434\u0441\u044a\u0437\u043d\u0430\u0442\u0435\u043b\u043d\u043e \u043f\u043e\u0434\u0440\u0435\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438\u0442\u0435.<\/td><\/tr><tr><td><strong>4. \u0418\u043b\u044e\u043c\u0438\u043d\u0430\u0446\u0438\u044f<\/strong><\/td><td>\u041c\u043e\u043c\u0435\u043d\u0442\u044a\u0442 \u201e\u0415\u0432\u0440\u0438\u043a\u0430!\u201c \u0438 \u043f\u044a\u0440\u0432\u0438\u0447\u043d\u0430 \u0441\u043a\u0438\u0446\u0430<\/td><td>\u0417\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0443\u0440\u043e\u0432\u0430\u0442\u0430 \u0438\u0434\u0435\u044f \u043d\u0430 \u043b\u0438\u0441\u0442.<\/td><\/tr><tr><td><strong>5. \u0412\u0430\u043b\u0438\u0434\u0430\u0446\u0438\u044f<\/strong><\/td><td>\u0422\u0435\u0441\u0442 \u0437\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442<\/td><td>\u041e\u0442\u0433\u043e\u0432\u0430\u0440\u044f \u043b\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0431\u0440\u0438\u0444\u0430 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041a\u043e\u0433\u0430 \u0435\u0434\u043d\u0430 \u0433\u0435\u043d\u0438\u0430\u043b\u043d\u0430 \u0438\u0434\u0435\u044f &#8222;\u0443\u043c\u0438\u0440\u0430&#8220;?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430 \u0441\u044a\u0436\u0430\u043b\u0435\u043d\u0438\u0435, \u0434\u043e\u0440\u0438 \u043a\u043e\u0433\u0430\u0442\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043f\u0435\u0440\u0444\u0435\u043a\u0442\u043d\u043e <strong>\u043a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f<\/strong>, \u0442\u043e\u0432\u0430 \u043d\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430 \u043d\u0435\u0439\u043d\u0430\u0442\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f. \u0412 \u0440\u0435\u0430\u043b\u043d\u0430\u0442\u0430 <strong>\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f<\/strong> \u0433\u043e\u043b\u044f\u043c\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u043d\u0430\u0439-\u0434\u0440\u044a\u0437\u043a\u0438\u0442\u0435, \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u043d\u0438 \u0438 \u043f\u0440\u043e\u0432\u043e\u043a\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043d\u0438\u043a\u043e\u0433\u0430 \u043d\u0435 \u0441\u0442\u0438\u0433\u0430\u0442 \u0434\u043e \u0435\u0444\u0438\u0440.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0435 \u0431\u0438\u0432\u0430\u0442 \u0443\u0431\u0438\u0442\u0438 \u043e\u0442:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0442\u0440\u0430\u0445 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043e\u0442 \u043f\u043e\u0435\u043c\u0430\u043d\u0435 \u043d\u0430 \u0440\u0438\u0441\u043a.<\/li>\n\n\n\n<li>\u041e\u0440\u044f\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0438 \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u044f \u043c\u043e\u043c\u0435\u043d\u0442.<\/li>\n\n\n\n<li>\u042e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u0438 \u043a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0432\u043d\u0438 \u0431\u043e\u0440\u0434\u043e\u0432\u0435.<\/li>\n\n\n\n<li>\u041b\u043e\u0448\u043e \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f\u0442\u0430.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u043e \u0442\u043e\u0432\u0430, \u0447\u0435 \u0435\u0434\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0435 \u043e\u0442\u0445\u0432\u044a\u0440\u043b\u0435\u043d\u0430, \u043d\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0435 \u043b\u043e\u0448\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0412\u0442\u043e\u0440\u0438 \u0436\u0438\u0432\u043e\u0442 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0435 \u043e\u0441\u0442\u0430\u0432\u044f\u0439\u0442\u0435 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0441\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u0430 \u0433\u043d\u0438\u044f\u0442 \u0432 \u043f\u0430\u043f\u043a\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043c\u043f\u044e\u0442\u044a\u0440\u0430 \u0432\u0438. \u0412\u0441\u044f\u043a\u0430 \u043e\u0442\u0445\u0432\u044a\u0440\u043b\u0435\u043d\u0430 \u0438\u0434\u0435\u044f \u043d\u043e\u0441\u0438 \u0432 \u0441\u0435\u0431\u0435 \u0441\u0438 \u0447\u0438\u0441\u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0435\u043d\u0435\u0440\u0433\u0438\u044f, \u043a\u043e\u044f\u0442\u043e \u0437\u0430\u0441\u043b\u0443\u0436\u0430\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0432\u0438\u0434\u044f\u043d\u0430 \u043e\u0442 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u043a\u043e \u0438\u043c\u0430\u0442\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u044a\u0442 \u0435 \u0443\u043c\u044a\u0440\u0442\u0432\u0438\u043b, \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u043a\u0430\u0442\u043e <strong>Dead Ideas Fest<\/strong> (\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0438\u0434\u0435\u0438) \u0434\u0430\u0432\u0430\u0442 \u0441\u0446\u0435\u043d\u0430 \u043d\u0430 \u0442\u043e\u0447\u043d\u043e \u0442\u0435\u0437\u0438 \u201e\u0443\u0431\u0438\u0442\u0438\u201c \u0438\u0434\u0435\u0438, \u0437\u0430 \u0434\u0430 \u0433\u0438 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0430\u0442 \u0432\u044a\u0432 \u0432\u0434\u044a\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435, \u043d\u043e\u0432\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438 \u0438 \u043d\u0435\u043e\u0447\u0430\u043a\u0432\u0430\u043d\u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u201c\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0438\u0434\u0435\u0438\u201d \u043c\u043e\u0436\u0435 \u0434\u0430 \u0447\u0443\u0435\u0448 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u0438 \u0441\u044a\u0432\u0435\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0449\u0435 \u0441\u043f\u0430\u0441\u044f\u0442 \u0438\u0434\u0435\u044f\u0442\u0430 \u0442\u0438 \u043e\u0442 \u0441\u043c\u044a\u0440\u0442. \u041d\u0430\u0443\u0447\u0438 \u043f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u043d\u0430 <a href=\"https:\/\/deadideasfest.com\/en\/\">www.deadideasfest.com<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438 (FAQ Section \u0437\u0430 SEO Schema)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0412: \u041a\u0430\u043a\u0432\u043e \u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e: \u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0435 \u0433\u043e\u043b\u044f\u043c\u0430\u0442\u0430 \u0442\u0435\u043c\u0430, \u0438\u0434\u0435\u044f \u0438\u043b\u0438 \u0441\u0442\u043e\u0440\u0438\u0442\u0435\u043b\u0438\u043d\u0433 \u0440\u0430\u043c\u043a\u0430, \u043a\u043e\u044f\u0442\u043e \u043e\u0431\u0435\u0434\u0438\u043d\u044f\u0432\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u043d\u0430 \u0435\u0434\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f (\u0432\u0438\u0437\u0438\u0438, \u0432\u0438\u0434\u0435\u043e, \u0441\u043b\u043e\u0433\u0430\u043d\u0438) \u0438 \u043f\u0440\u0435\u0432\u0435\u0436\u0434\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u0435\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0435\u0437\u0438\u043a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0412: \u041a\u043e\u043b\u043a\u043e \u0438\u0434\u0435\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u043f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0438\u0437\u0431\u0435\u0440\u0430 \u0435\u0434\u043d\u0430?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e: \u0417\u043b\u0430\u0442\u043d\u043e\u0442\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u044f \u0431\u0440\u0435\u0439\u043d\u0441\u0442\u043e\u0440\u043c\u0438\u043d\u0433 \u0435 \u0434\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0442\u0435 \u043f\u043e\u043d\u0435 20\u201330 \u0441\u0443\u0440\u043e\u0432\u0438 \u0445\u0440\u0443\u043c\u043a\u0438, \u0434\u0430 \u0433\u0438 \u043e\u0442\u0441\u0435\u0435\u0442\u0435 \u0434\u043e 3-4 \u0441\u0438\u043b\u043d\u0438 \u043f\u043e\u0441\u043e\u043a\u0438 \u0438 \u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0435\u0442\u0435 \u0432 \u0434\u044a\u043b\u0431\u043e\u0447\u0438\u043d\u0430 \u043d\u0430\u0439-\u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0430\u0442\u0430.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f: 7 \u043c\u0435\u0442\u043e\u0434\u0430 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u0412\u0441\u0435\u043a\u0438 \u043a\u0440\u0438\u0435\u0439\u0442\u0438\u0432 \u043f\u043e\u0437\u043d\u0430\u0432\u0430 \u043e\u043d\u043e\u0432\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u043e \u0447\u0443\u0432\u0441\u0442\u0432\u043e \u043d\u0430 \u043f\u0430\u043d\u0438\u043a\u0430 \u043f\u0440\u0435\u0434 \u043f\u0440\u0430\u0437\u043d\u0438\u044f \u043b\u0438\u0441\u0442 \u0438\u043b\u0438 \u043c\u0438\u0433\u0430\u0449\u0438\u044f \u043a\u0443\u0440\u0441\u043e\u0440 \u043d\u0430 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0430. \u0414\u0435\u0434\u043b\u0430\u0439\u043d\u044a\u0442 \u043d\u0430\u0431\u043b\u0438\u0436\u0430\u0432\u0430, \u043a\u043b\u0438\u0435\u043d\u0442\u044a\u0442 \u043e\u0447\u0430\u043a\u0432\u0430 \u201e\u043d\u0435\u0449\u043e \u0441\u043c\u0435\u043b\u043e \u0438 \u043d\u0435\u0447\u0443\u0432\u0430\u043d\u043e\u201c, \u0430 \u043c\u043e\u0437\u044a\u043a\u044a\u0442 \u0432\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043e \u0438\u0437\u0442\u044a\u0440\u043a\u0430\u043d\u0438 \u043a\u043b\u0438\u0448\u0435\u0442\u0430. \u0418\u0441\u0442\u0438\u043d\u0430\u0442\u0430 \u0435, \u0447\u0435 \u043d\u0438\u043a\u043e\u0439 \u043d\u0435 \u0441\u0435 \u0440\u0430\u0436\u0434\u0430 \u0441 \u0433\u043e\u0442\u043e\u0432 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u043e\u0442 \u0433\u0435\u043d\u0438\u0430\u043b\u043d\u0438 [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f - Dead Ideas Day<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/deadideasfest.com\/en\/kak-se-izmislya-reklamna-ideya\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f - Dead Ideas Day\" \/>\n<meta property=\"og:description\" content=\"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f: 7 \u043c\u0435\u0442\u043e\u0434\u0430 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u0412\u0441\u0435\u043a\u0438 \u043a\u0440\u0438\u0435\u0439\u0442\u0438\u0432 \u043f\u043e\u0437\u043d\u0430\u0432\u0430 \u043e\u043d\u043e\u0432\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u043e \u0447\u0443\u0432\u0441\u0442\u0432\u043e \u043d\u0430 \u043f\u0430\u043d\u0438\u043a\u0430 \u043f\u0440\u0435\u0434 \u043f\u0440\u0430\u0437\u043d\u0438\u044f \u043b\u0438\u0441\u0442 \u0438\u043b\u0438 \u043c\u0438\u0433\u0430\u0449\u0438\u044f \u043a\u0443\u0440\u0441\u043e\u0440 \u043d\u0430 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0430. \u0414\u0435\u0434\u043b\u0430\u0439\u043d\u044a\u0442 \u043d\u0430\u0431\u043b\u0438\u0436\u0430\u0432\u0430, \u043a\u043b\u0438\u0435\u043d\u0442\u044a\u0442 \u043e\u0447\u0430\u043a\u0432\u0430 \u201e\u043d\u0435\u0449\u043e \u0441\u043c\u0435\u043b\u043e \u0438 \u043d\u0435\u0447\u0443\u0432\u0430\u043d\u043e\u201c, \u0430 \u043c\u043e\u0437\u044a\u043a\u044a\u0442 \u0432\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043e \u0438\u0437\u0442\u044a\u0440\u043a\u0430\u043d\u0438 \u043a\u043b\u0438\u0448\u0435\u0442\u0430. \u0418\u0441\u0442\u0438\u043d\u0430\u0442\u0430 \u0435, \u0447\u0435 \u043d\u0438\u043a\u043e\u0439 \u043d\u0435 \u0441\u0435 \u0440\u0430\u0436\u0434\u0430 \u0441 \u0433\u043e\u0442\u043e\u0432 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u043e\u0442 \u0433\u0435\u043d\u0438\u0430\u043b\u043d\u0438 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/deadideasfest.com\/en\/kak-se-izmislya-reklamna-ideya\/\" \/>\n<meta property=\"og:site_name\" content=\"Dead Ideas Day\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/deadideasfest\/mentions\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-19T10:54:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T10:54:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/kakseizmislqreklama.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nikolay.dimov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nikolay.dimov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/\"},\"author\":{\"name\":\"nikolay.dimov\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#\\\/schema\\\/person\\\/b0eefe76b96cd062cdf07b8abc3ab8a2\"},\"headline\":\"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f\",\"datePublished\":\"2026-09-19T10:54:16+00:00\",\"dateModified\":\"2026-09-19T10:54:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/\"},\"wordCount\":860,\"publisher\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/kakseizmislqreklama.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/\",\"name\":\"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f - Dead Ideas Day\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/kakseizmislqreklama.jpg\",\"datePublished\":\"2026-09-19T10:54:16+00:00\",\"dateModified\":\"2026-09-19T10:54:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/#primaryimage\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/kakseizmislqreklama.jpg\",\"contentUrl\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/kakseizmislqreklama.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/kak-se-izmislya-reklamna-ideya\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u041d\u0430\u0447\u0430\u043b\u043e\",\"item\":\"https:\\\/\\\/deadideasfest.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#website\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/\",\"name\":\"\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0418\u0414\u0415\u0418\",\"description\":\"An advertising festival for creative concepts that never became reality.\",\"publisher\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/deadideasfest.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#organization\",\"name\":\"\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0418\u0414\u0415\u0418\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-dnm.webp\",\"contentUrl\":\"https:\\\/\\\/deadideasfest.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-dnm.webp\",\"width\":512,\"height\":512,\"caption\":\"\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0418\u0414\u0415\u0418\"},\"image\":{\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/deadideasfest\\\/mentions\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dead.ideas.fest\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/deadideasfest.com\\\/#\\\/schema\\\/person\\\/b0eefe76b96cd062cdf07b8abc3ab8a2\",\"name\":\"nikolay.dimov\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g\",\"caption\":\"nikolay.dimov\"},\"url\":\"https:\\\/\\\/deadideasfest.com\\\/en\\\/author\\\/nikolay-dimov\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f - Dead Ideas Day","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/deadideasfest.com\/en\/kak-se-izmislya-reklamna-ideya\/","og_locale":"en_GB","og_type":"article","og_title":"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f - Dead Ideas Day","og_description":"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f: 7 \u043c\u0435\u0442\u043e\u0434\u0430 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u0412\u0441\u0435\u043a\u0438 \u043a\u0440\u0438\u0435\u0439\u0442\u0438\u0432 \u043f\u043e\u0437\u043d\u0430\u0432\u0430 \u043e\u043d\u043e\u0432\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u043e \u0447\u0443\u0432\u0441\u0442\u0432\u043e \u043d\u0430 \u043f\u0430\u043d\u0438\u043a\u0430 \u043f\u0440\u0435\u0434 \u043f\u0440\u0430\u0437\u043d\u0438\u044f \u043b\u0438\u0441\u0442 \u0438\u043b\u0438 \u043c\u0438\u0433\u0430\u0449\u0438\u044f \u043a\u0443\u0440\u0441\u043e\u0440 \u043d\u0430 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0430. \u0414\u0435\u0434\u043b\u0430\u0439\u043d\u044a\u0442 \u043d\u0430\u0431\u043b\u0438\u0436\u0430\u0432\u0430, \u043a\u043b\u0438\u0435\u043d\u0442\u044a\u0442 \u043e\u0447\u0430\u043a\u0432\u0430 \u201e\u043d\u0435\u0449\u043e \u0441\u043c\u0435\u043b\u043e \u0438 \u043d\u0435\u0447\u0443\u0432\u0430\u043d\u043e\u201c, \u0430 \u043c\u043e\u0437\u044a\u043a\u044a\u0442 \u0432\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043e \u0438\u0437\u0442\u044a\u0440\u043a\u0430\u043d\u0438 \u043a\u043b\u0438\u0448\u0435\u0442\u0430. \u0418\u0441\u0442\u0438\u043d\u0430\u0442\u0430 \u0435, \u0447\u0435 \u043d\u0438\u043a\u043e\u0439 \u043d\u0435 \u0441\u0435 \u0440\u0430\u0436\u0434\u0430 \u0441 \u0433\u043e\u0442\u043e\u0432 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u043e\u0442 \u0433\u0435\u043d\u0438\u0430\u043b\u043d\u0438 [&hellip;]","og_url":"https:\/\/deadideasfest.com\/en\/kak-se-izmislya-reklamna-ideya\/","og_site_name":"Dead Ideas Day","article_publisher":"https:\/\/www.facebook.com\/deadideasfest\/mentions\/","article_published_time":"2026-09-19T10:54:16+00:00","article_modified_time":"2026-09-19T10:54:25+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/kakseizmislqreklama.jpg","type":"image\/jpeg"}],"author":"nikolay.dimov","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nikolay.dimov","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/#article","isPartOf":{"@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/"},"author":{"name":"nikolay.dimov","@id":"https:\/\/deadideasfest.com\/#\/schema\/person\/b0eefe76b96cd062cdf07b8abc3ab8a2"},"headline":"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f","datePublished":"2026-09-19T10:54:16+00:00","dateModified":"2026-09-19T10:54:25+00:00","mainEntityOfPage":{"@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/"},"wordCount":860,"publisher":{"@id":"https:\/\/deadideasfest.com\/#organization"},"image":{"@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/#primaryimage"},"thumbnailUrl":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/kakseizmislqreklama.jpg","articleSection":["Uncategorized"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/","url":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/","name":"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f - Dead Ideas Day","isPartOf":{"@id":"https:\/\/deadideasfest.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/#primaryimage"},"image":{"@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/#primaryimage"},"thumbnailUrl":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/kakseizmislqreklama.jpg","datePublished":"2026-09-19T10:54:16+00:00","dateModified":"2026-09-19T10:54:25+00:00","breadcrumb":{"@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/#primaryimage","url":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/kakseizmislqreklama.jpg","contentUrl":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2026\/09\/kakseizmislqreklama.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/deadideasfest.com\/kak-se-izmislya-reklamna-ideya\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u041d\u0430\u0447\u0430\u043b\u043e","item":"https:\/\/deadideasfest.com\/"},{"@type":"ListItem","position":2,"name":"\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u043c\u0438\u0441\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0438\u0434\u0435\u044f"}]},{"@type":"WebSite","@id":"https:\/\/deadideasfest.com\/#website","url":"https:\/\/deadideasfest.com\/","name":"Dead Ideas Day","description":"An advertising festival for creative concepts that never became reality.","publisher":{"@id":"https:\/\/deadideasfest.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/deadideasfest.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/deadideasfest.com\/#organization","name":"Dead Ideas Day","url":"https:\/\/deadideasfest.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/deadideasfest.com\/#\/schema\/logo\/image\/","url":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2025\/07\/cropped-dnm.webp","contentUrl":"https:\/\/deadideasfest.com\/wp-content\/uploads\/2025\/07\/cropped-dnm.webp","width":512,"height":512,"caption":"\u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u043c\u044a\u0440\u0442\u0432\u0438\u0442\u0435 \u0418\u0414\u0415\u0418"},"image":{"@id":"https:\/\/deadideasfest.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/deadideasfest\/mentions\/","https:\/\/www.instagram.com\/dead.ideas.fest\/"]},{"@type":"Person","@id":"https:\/\/deadideasfest.com\/#\/schema\/person\/b0eefe76b96cd062cdf07b8abc3ab8a2","name":"nikolay.dimov","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6119d5aad01a4b7f7f58a8ed30b6b92b044070dd64be6d3339555367baf87b35?s=96&d=mm&r=g","caption":"nikolay.dimov"},"url":"https:\/\/deadideasfest.com\/en\/author\/nikolay-dimov\/"}]}},"_links":{"self":[{"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/posts\/1360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/comments?post=1360"}],"version-history":[{"count":1,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/posts\/1360\/revisions"}],"predecessor-version":[{"id":1364,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/posts\/1360\/revisions\/1364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/media\/1362"}],"wp:attachment":[{"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/media?parent=1360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/categories?post=1360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deadideasfest.com\/en\/wp-json\/wp\/v2\/tags?post=1360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}